What is the Google Dance?

Filed under:

Approximately once a month, Google update their index by recalculating the Pageranks of each of the web pages that they have crawled. The period during the update is known as the Google dance.

Because of the nature of PageRank, the calculations need to be performed about 40 times and, because the index is so large, the calculations take several days to complete. During this period, the search results fluctuate; sometimes minute-by minute. It is because of these fluctuations that the term, Google Dance, was coined. The dance usually takes place sometime during the last third of each month.

Google has two other servers that can be used for searching. The search results on them also change during the monthly update and they are part of the Google dance.

For the rest of the month, fluctuations sometimes occur in the search results, but they should not be confused with the actual dance. They are due to Google's fresh crawl and to what is known "Everflux". Resources - webworkshop.net

What is the difference between a "static" and "dynamic" website?

Filed under:

A static site is one that is written in HTML only. Each page is a separate document and there is no database that it draws on. What this means functionally is that the only way to edit the site is to go into each page and edit the HTML - so you'd either have to do it yourself using a webpage editor like FrontPage or pay us to go in and edit the site each time you wanted something changed.

A dynamic site is written using more complex code and can do a lot more. For instance, Maine Web FX can make an area where you can log in and change various parts of the site, such as adding information or products. This is because each page is constructed based on the information in a database, and the information in that database can be changed via another interface.

Dynamic sites can reduce ongoing maintenance costs if you don't want to change things yourself with a webpage editor or with the HTML. They cost more to develop, as they require more complex coding and a content management utility needs to be developed to help you manage your website information.

Another benefit of dynamic sites is that they allow you to change only the content of the site and not the design, so you will not be able to accidentally break the visual style of the site. They have other benefits when sites start to get very large, as they make data management much more efficient and your site more expandable.

Lowering Your Search Rankings for a Keyword That is Getting You in Legal Trouble

Filed under:
A client of mine wanted to target high traffic terms in his industry. His industry was not very competitive, and some of the target terms were competing trademarks. We rank top 5 for them in Google, and now legal troubles are occurring. We removed all references to the competing trademark on our site, but still have some rogue inbound links that we can't get removed that have the anchor text which targets the competing mark. What should we do? Answer: There are four options which can help get you out of this situation.

Work With the Competition

If you have a nepotistic relationship with the competitor and recommend them then perhaps you can both be strengthened as category leaders.

Is the Lawsuit Cheap Marketing?

Anything involving Google and search is still a ripe field for media exposure. If you think your chances of winning are good enough, and the potential return is much larger than the risk of losing consider letting them sue you. It is probably not your fault that Google ranked you, but also seek legal advice outside of reading this post... I am not a lawyer.

Tank Your Rankings for that Keyword

If the links point at a page other than the homepage, consider removing the URL from your site, and then use the Google URL removal tool when the 404 error shows.

If you bought those links cash usually works to help remove them. Use their on site contact information and the email in their whois. Call the number in the whois data. Pay them to take down the links.

Improve the Rankings of Competing Pages

The tips offered in my search engine reputation management post work here as well. Follow the tips in that post to help make other competing pages rank better.

You can also work on improving the rankings of other competing pages while lowering your rankings. Feel free to push a couple strong pages if you are just trying to end the confrontation, but if you feel they are dirty you may also want to help surface some ugly news that was ranking on page 3. Do that and they may care less about your rankings, and shift their focus to those other sites.

How TO GET banned by Google

Filed under:
esterday you should have read the fifth course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #6 and study how to get banned by google! Please read today's course very carefully and take some time to test what I'm about to tell you on your own webpage. Alright let’s start!

How TO GET banned by Google!

Now this course is here to make sure that you don’t screw up and get your website banned by google. If you search in google one day for your website and don’t find it then you're probably banned. Another way to see this is by downloading the google toolbar, if you visit your website and instead of showing you a PR it shows a completely grey bar then you're banned for sure. Now the best CURE for disease is prevention so I'll show you how to get banned and you will consecutively stay away from these methods and everyone lives happily ever after.

1) Hidden Text: If you have text on your websites that is the same colour as the background and can't be seen then you WILL get banned.

2) Alt image tag spamming: If you use too many of the same word in the alt tag of an image then you WILL be banned. An example is this:
Someone puts their mouse over an image on your site and they see "graphic design,graphic design,design,graphic,graphic design tips,graphic design tutorials,graphic design downloads,graphic design forum,graphic design links,graphic design pictures"

3) Meta Tag Stuffing: DO NOT repeat the same keyword too many times in your met tags, if you do so you WILL get banned. An example of this a website that want to rank well for design so they use this: < name="KEYWORDS" content="design,designs,designed,design,DESIGN,design,graphic design,design tips,design downloads,design design,design forever,design bs,DESIGN,">

4) Title Tag Stuffing
Using too many words in your title tag is wrong and won't help you rank well; it will only get you banned. Many sites use this and are therefore not in google anymore. Just use a few words and you are fine. Stuffing 20 words in the title is a VERY bad idea.

So basically don't STUFF your website and you're fine!

You have finally graduate from the SEO 6 day course! I hope this course has tought you everything you needed to know and a bit more.

If you would like to contact me anytime and either complain (why would you!) or give me your testimonial then feel free to do so anytime. I'm there if you need any more help also.

How to Generate Free, High Pagerank Links

Filed under:
Here's a quick and easy search engine optimization (SEO) technique that anyone can use to generate free, high Google pagerank links to their site.

SEO in a nutshell: get quality links to your site; the higher the pagerank, the better.

The problem is that if you submit your site to a high pagerank directory or search engine, it can take months for your site to appear. Moreover, many high PR directories and search engines charge big bucks for the privilege of getting listed with them. For example, the Open Directory Project (DMOZ) directory takes several months or more to list a site. And Yahoo charges $299 per year for a commercial site to be listed in their directory.

While it's great to be listed in these directories and search engines, many will automatically find and list your site free if you have good quality links to your site. High pagerank links to your site indicate to many search engines that other sites that they rate highly link to you. Therefore, they conclude, your site will probably be useful to their users. So you deserve a higher pagerank, according to Google. And the higher your pagerank, the better your search engine visibility. It's part of the SEO game and you can learn how to play.

Now here's my secret to getting some high pagerank sites to link to you immediately and at no charge.

First you need to create a web page on your site with a list of links. You will be adding links to other sites on your links page in exchange for these sites adding your link to their link pages. So let's call this page a reciprocal links page. You don't just add any site to your reciprocal links page, however. You will be looking for high pagerank links to add to your links page. It's better if you include links to sites that are related to your products or services. To make search engines happy, limit each of your reciprocal links pages to about 50 links.

Many sites maintain their reciprocal link pages using the free LinkMan script from PHPJunkYard. If you wish, you could do the same, but it is not necessary. You can download this php script from http://phpjunkyard.com

The LinkMan script allows a site's visitors to add their links immediately after they add links to the site on their pages. So all you have to do is to find sites using this LinkMan script, add their link to your reciprocal links page, and you can immediately add your link to theirs.

Because the LinkMan script is free, the developer requires the following notice on the links page: "Powered by Link manager LinkMan 1.02 from PHPJunkYard - free php scripts."

You can find sites using LinkMan then by searching for the exact phrase "Powered by Link manager LinkMan 1.02 from PHPJunkYard" on Google, for example. Note that there are other scripts named Linkman, so you should not just search for "LinkMan". Play around with your search phrase to find also sites using earlier versions of LinkMan.

Visit some PHPJunkYard LinkMan link pages with a browser showing the Google pagerank. You will very soon come across a site using LinkMan that has a high Google pagerank. Bingo! Add their link to your reciprocal links page and then add your link to theirs. You immediately have a free link on a high pagerank site. Free instant SEO!

And that's a quick and easy search engine optimization technique you can use to generate free, high pagerank links.

Increase Your Backlinks and Targeted Traffic with seoedge

Filed under:
As an SEO professional I know the value of a strong and thorough linking campaign. You can spend hour after hour pursuing links and then waiting for them to come to fruition.

I struggled to achieve top positions in the search engines, With Seoedge I've been achieved to rank Top #1 in Google with my new site within a few months. Being a webmaster with several different sites to maintain, I was beginning to think that it was an impossibilty to effectively promote all of my sites.

There is always a learning curve to any new program but I can say seodedge is very comprehensive and gives you multiple ways to get links and improve you rank with the search engines. They are dedicated in attracting targeted visitors and clients from search engines and relevant websites.

This very affordable SEO package covers all basic SEO services which will help your site rank well in all major search engines like Google, Yahoo! and MSN as well as A Compete PPC management for campaigns on multiple networks. Includes keyword research,copywriting, Bid management, ROI tracking and reporting, I can honestly say that Seoedge is the best professional SEO Services Provider.

SeoEdge provides its services in 2 packages; standard and professional. Below are the brief services included in these 2 packages:

Standard SEO Package

- Keyword research
- Onpage Optimization
- Article Writing and Submission
- Directory Submission
- Social Network Links
- Blog Comment Links
- Link Exchange

Professional SEO Package

- Paid Blog Reviews
- Press Release Submission
- Optimizing Dynamic pages
- Optimizing Through Blogosphere
- Paid Website Links
- Project Management

Why should you pay for a directory submission service

Filed under:
Why should you pay for a directory submission service?

Nearly every knowledgeable internet business owner and webmaster on the planet knows that in order to improve their rankings in the major search engines, they need one thing: links, and lots of them. Link building services abound online today, whether it’s a directory submission service, a blog posting service or forum posting service; website owners are gobbling up these link building services like a stray dog devours leftovers and scraps that are found in the back alley.

Some website owners, in order to save a few dollars, have taken it upon themselves to perform these link building strategies without the help of the knowledgeable experts; thinking to themselves:

"Why should I pay for a directory submission service when I can do it myself for free?"

In all honesty, you can perform your own link building services, and you don't have to hire a directory submission service for your website’s link building. However, do you really know what you’re getting yourself into?
Even though directory submission services are typically low-cost and comparatively affordable when considering other website promotion and optimization strategies; there’s good reasoning behind hiring a professional directory submitter over performing this link building service yourself.

Directory Submissions are time consuming

The biggest downfall of performing your own directory submissions is that they are excessively time consuming for the novice directory submitter. Whilst a professional directory submitter can perform this link building service quickly because they have done it thousands of time before and have the proper tools to perform directory submissions quickly; the average Joe or Jane website owner will eat up three minutes or more per submission, easily. A professional directory submission service may be able to submit to 100 directories in just over an hour while somebody who is not familiar with the directory submission process will take, with a conservative estimate, over four hours to perform the same 100 directory submissions.

In order to be effective, directory submissions need to be submitted correctly

Novice directory submitters often times fail to adhere to the written and even unwritten guidelines of website directory submissions; which can lead to a wasted effort on your part because if you don’t submit your website to directories in a way that is generally viewed as acceptable by directory owners, regardless of whether or not there are any submission guidelines posted, you will inevitably suffer from a low acceptance rate from the directories.

For instance, a directory submission service understands how to properly form the website’s title and how many words are generally acceptable, how to word the description for better acceptance and which categories to submit to in order to receive the highest acceptance rate while working to get the client the best placement for SEO purposes. A novice directory submitter does not understand these subtle guidelines and will ultimately suffer because of it if they try to submit to directories on their own.

Other pitfalls of 'self-submission' to online directories

If you choose to perform directory submissions yourself to save the minimal amounts required by a directory submission service, there are other things that you will need to be aware of.

For instance, do you have the ability to determine whether a directory is "SEO friendly" and will help your website’s rankings in the search engines? A professional directory submitter can usually pinpoint a worthless directory right away. In fact, many directory submission services have pre-compiled lists of search engine friendly directories that they use on a daily basis so that their clients can rest assured that each and every submission takes place to a directory that will provide SEO benefit.

Do you have the ability to use multiple proxy servers to "mask" your identity during directory submissions? If you’re doing a large number of submissions, any professional directory submitter will tell you that using a proxy server during the submission process is absolutely necessary. There are many directories online that are run by the same company, and during the submission process, your IP address is tracked; if you happen to get flagged because of too many submissions, you’ll end up with a time-consuming hardship on your hands trying to weed out the directories that are prohibiting you from submitting to them.

Now this is not, by any means, an exhaustive list of reasons why you should use a directory submission service for your website’s promotion instead of doing it yourself. While initially it might seem like a good idea to perform directory submissions on your own, after you've spent a few hours on it and have done only a handful of submissions; you’ll better understand how much of a bargain you are getting when you hire a directory submission service for this website link building strategy.

What it all boils down to is this: a directory submission service is offered by professionals who understand how to perform this link building method efficiently and effectively. Unless you've got a lot of time on your hands, this link building strategy is much better when left to the professionals.

How to Choose Keywords for Your Website

Filed under:
Having a well-built and up to date web page and promoting it so that many thousand of people can see the products and services you are selling is the key behind earning a lot of money from doing business online. However, you must not stop at building the site and updating it. People must be able to see it if you want to increase the number of potential customers and you can only do so by optimizing your web page for search engines. Most people use popular search engines when looking for certain products and services and that is why having a site optimized for these search engines is very important. Having the correct keywords and keyword density is one of the most important things when considering creating a web site to support your business. Actually, you should have in mind the list of keywords you want to add to your site before you even start creating it. Search engines offer a series of search engine optimization services and this should be a good starting point. If you are planning an English web site, you can look at websites such as wordtracker.com or inventory.overture.com. Therefore, the first logical step is to make out a list of keywords that should appear on your webpage. Next, try to find out what keywords your competitors are using, as you can find some more relevant information this way.

You can use two methods: optimizing your website for a small number of very popular keywords, or very many less popular keywords. You will see that in practice these methods are very well combined many times. There is a downside to using keywords as a main visitor's attraction method: all sites uses it and it is harder for a newly developed webpage to get even close to the rankings of large, old sites that use similar keywords. One of the best ways to increase traffic to your site is to attract targeted visitors when thinking your search engine optimization methods. Remember, targeted visitors are those people that come to your site and who are searching for the products you are selling and are willing to buy those products or services. It is the number of targeted visitors that come to your site that should interest you and not the total amount of traffic. From the list of keywords, that you have gathered you must choose the core keywords for which you will optimize your web page. You will not be the only one using those keywords on your site, thus the competition for the selected keywords is very high. In order to see you site fits in once launched, you must have an idea about exactly how competitive your web page is. You can do this by reviewing a set of data for the first ten results displayed by the search engine when using the selected keywords. Among the data you should look at is the average Page Rank of each of the displayed results, the average number of links that guides people to these web pages. Other elements you should look at are the approximate number of pages on the Internet that contain the selected keywords (the total number of results displayed by the search engine) and the number of pages on the Internet that contain exact matches to the keyword phrase. By having all these numbers in mind, you can make an idea about your competition on those keywords and how easy or how hard it will be for you to get a top ranking for your web page.

Now that you have gathered enough information to make a thorough examination of the competition rate for all of your keyword phrases, you can go on to include a series of key phrases with moderate popularity but having an acceptable competition rate, which you can use to further promote and optimize your site.

Because the services provided by search engines about keywords and keywords statistics, do not be surprised if at first you will not be able to obtain the most efficient list of keywords from the beginning. After you have launched your web page, you can further analyze traffic and keywords statistics to finely tune your site. Only after launching your site you will be able to see the search engine's rating of your site for particular phrases and you will also have the number of visits to your site for these phrases. Now you can see what key phrases are attracting people that use search engines to your site and what keywords do not work as efficient. If you notice that certain key phrases are not efficient in attracting traffic to your page, you can take measure in that direction: you can edit them, or you can take then out altogether. You may also discover that a keyword that you did not take into consideration very much at the beginning is bringing you more targeted visitors than one that you considered important and you can optimize your web site accordingly. If you know that keywords are efficient in bringing you targeted traffic, you can increase their frequency throughout your web page or even create new pages around those keywords and phrases. The techniques of search engine optimization are changing all the time and what had proven highly efficient some time ago may not be appropriate in the future. Therefore, that is why you will need to changes the keywords in time if you see that the traffic numbers are not satisfactory anymore. Nothing is built forever and you will constantly need to update both your web page and your SEO methods to been in touch with the current developments.

Also, remember that your main page attracts up to 50% of all the search traffic, and because it has the highest visibility in search engines, optimizing it for search engines and for the most popular queries related to your business field should be a top priority.

There are also a lot of tools out there that can help you to research your keywords. Typing "SEO Tools" in any search engine will return huge amount of useful SEO tools. There are also tools for link building, page research, marketing effectiveness, etc

How a Search Engine Works

Filed under:
The best place to begin before optimizing your site is to try and understand a little of how a search engine spider works. At a very basic level, it will trawl through your page, and give it ‘points’ for certain things. Some it places more importance on than others, but put simply, the more of these things that you have, the more points you get and the higher your rating will be.

Before going into more detail on these areas, something you’ll need to take into consideration is frames. Web developers are generally split into two camps on this issue, and it’s reasonably safe to say that most people either love them or hate them. Frames undoubtedly do have their advantages, but if you’re trying to build a site that’s optimized for spiders, then they can only cause trouble.

If you make a site without frames, you allow the search engines to reference your page quickly and easily. But if you do decide to build inside a frameset, then you’ll have to make use of the "noframes" tag. However, for the sake of this tutorial lets assume that you’ve chosen to forgo frames.

Onto the Important Stuff: Meta Tags and More

By now, just about everyone is aware of the tags that are available to developers, so it’s helpful to get these right from the beginning. Tedious as it may sound, always write individual meta code for each page of your site, as that way it has a greater chance of coming up through a search. By trying to condense the whole content of your site into a few keywords for one page, you’re ruining your chances.

You have several tags to choose from: "meta name =" ”keywords”" and "meta name =" “description”" being the most important two. Always put your most important words and phrases at the front. As a rule, you should also keep the tags short and sweet. A spider will attach more importance to five words than to fifty, so make those five words count. Pick out words that you think people will be searching for to get to your site. You don’t need to make these bold or all caps, the formatting inside tags has no real relevance to the spiders.

Once you’ve picked your keywords and phrases for a page, you’ll want to ensure that they appear as often as possible within the text. Repetition of the words re-enforces their relevance to a search engine, so if your site is dedicated to anime, put “anime” in the copy as often as you can without it losing clarity.

There are plenty of ways to include your keywords multiple times on a page. Things like drop-down menus use them, as do breadcrumb trails. If your site design incorporates them, all to the good.

It’s also worth noting that a search engine will rate a keyword higher than normal if it is formatted in some way. As an example, lets the anime page again. You’d like a title in the main text to say ‘Anime Characters’. Putting the phrase into an tag, and link it either to a relevant page or itself. Now, use JavaScript to keep the cursor to a default on rollover. Instead of a hand indicating a link, the user will see a normal cursor. Should they happen to click on the text, the link will work for them.

You can add titles to links too, similar to an "alt" tag. They operate in a very similar way to the displaying a hover caption when the link is rolled over. Duplicate your keywords in here to boost the number of times it appears in your page. This isn’t ideal though, as it does tend to interfere with the layout of the screen. If you don’t mind the caption though, it’s another possibility for you to use.

In addition to all of this, spiders will take note of all the outbound links on the page, and check out where they go. If the destination page is also packed full of similar keywords and phrases, then the link rates even higher. This is another reason why it’s worthwhile tailoring each page individually.

It’s not just outbound links either, search engines will also see how many external sites link to your own. Generally, the more the better, and again, if the link is from a source with similar keywords and a good rating, your own standing is increased.

Another thing to remember is that a search engine places higher importance on the start of the page’s code than on the end. So ideally, you want all your newly optimized text with keywords to come right under the "body" tag. But we all know that if you’re building a site, there’s generally a lot of code written before you ever get to the main content. So how can you get round this?

If you remove all your JavaScript (providing you have any of course) to an external .js file and link to it, that will save you a lot of space to bump up the important pieces of text.

You can also employ layers to shift the order of the code round a little without screwing up your design. By dividing the page up into layers, you can place layers with keywords right up the top and layers with less important design elements underneath, whilst still employing things like tables on the main page.

Of course this isn’t always ideal. Sometimes your design won’t allow you to work this way. But as with all of the points given above, you need to reach a compromise between the looks of the site and getting it rated with engines. Hopefully though, you should now have an even better idea of how to make your site top of Google.