There are a number of important factors in SE rankings. Keeping all of those factors in mind when working on extant or new web sites will help you achieve good SE rankings. The age of your site, number of backlinks to your site, keywords, anchor text and overall on-site optimization will all determine your overall search engine ranking. A good SE ranking will bring more visitors to your site increasing your business or online advertising profits.
The longer your domain has been in existence, and regularly spidered by search engines, the better your search engine ranking will be. Obviously, this is not easily changeable; however, if you envision creating multiple sites, it may be beneficial to register and set them all up and work toward content development all at once, even if each site takes longer to reach fully developed. This tip is particularly relevant for individuals creating sites to generate online advertising revenues, since they may well own and manage multiple sites. If nothing else, it can be helpful to realize that this factor in SE rankings simply takes time, and given time, if all else is in place, your SE rankings will improve.
Backlinking is another important factor in SE rankings. Backlinks are other sites that link to your sites. The more sites that the search engines see linking to yours, the better your SE rankings are apt to be. How can you go about getting backlinks to your sites? In the simplest terms you can trade links with relevant sites, submit your site to online site directories, and use your site in signature files on message boards. All of these will help improve your site rankings. Reviewing search engine optimization resources and message boards will reveal that there are services available to submit your site to a large number of directories, thus providing you with immediate backlinks for an affordable charge.
Keywords are one of the most essential and most common search engine optimization tools. Using keywords in your content is important, but using them in headers and anchor text is especially important. Anchor text is the highlighted text that is clickable, linking to another page on your site or another site entirely. Good use of anchor text will help with your SE rankings. Be certain that your anchor text varies, but is relevant to your keywords and site themes. While good use of anchor text for external links is important, it can be even more helpful when you use internal linking among individual pages on your own site. Limiting your external links to those that are actually useful and relevant is a practical tip when looking at ways to increase your SE rankings.
Overall on-site optimization for modern SE rankings is critical for a good overall ranking in major search engines. SE rankings can change easily, and the algorithms for determining them often change as well. Staying on top of current on-site optimization strategies, including using keywords, backlinking, heading and anchor text, is critical for good SE rankings. Your site will be much more successful if you achieve a first page site ranking, and even more so if you are in the top five listings on a major search engine, such as Google. Good SE rankings will bring traffic to your site. If you are running an ecommerce site, traffic will mean customers. If you rely upon advertising on your blog or informational site to bring in needed revenues, SE rankings are also critical for your overall online success. Taking advantage of practical, modern on-site optimization strategies can help your site rankings improve within just a few months, with minimal work or effort. Use our award-winning design software and create a professional website in minutes. Free trial!
Multivariate Landing Page Optimization (MVLPO) is Landing Page Optimization based on an experimental design.
here are three major types of LPO based on targeting:
Associative Content Targeting (also called ‘rules-based optimization’ or ‘passive targeting’). Modifies the content with relevant to the visitors information based on the search criteria, source, geo-information of source traffic or other known generic parameters that can be used for explicit non-research based consumer segmentation.
Predictive Content Targeting (also called ‘active targeting’). Adjusts the content by correlating any known information about the visitors (e.g., prior purchase behavior, personal demographic information, browsing patterns, etc.) to anticipated (desired) future actions based on predictive analytics.
Multilingual SEO and localisation strategies are vital if your company is seeking to be effective in business markets beyond the UK. (also called ‘social’). The content of the pages could be created using the relevance of publicly available information through a mechanism based on reviews, ratings, tagging, referrals, etc.name="LPO_based_on_experimentation" id="LPO_based_on_experimentation">
LPO based on experimentation
There are two major types of LPO based on experimentation:
Close-Ended Experimentation exposes consumers to various executions of landing pages and observes their behavior. At the end of the test, an optimal page is selected that permanently replaces the experimental pages. This page is usually the most efficient one in achieving target goals such as conversion rate, etc. It may be one of tested pages or a synthesized one from individual elements never tested together. The methods include simple A/B-split test, multivariate (conjoint) based, Taguchi, Total Experience testing, etc.
Open-Ended Experimentation is similar to Close-Ended Experimentation with ongoing dynamic adjustment of the page based on continuing experimentation.
This article covers in details only the approaches based on the experimentation. Experimentation based LPO can be achieved using the following most frequently used methodologies: A/B split test, Multivariate LPO and Total Experience Testing. The methodologies are applicable to both – close-ended and open-ended types of experimentation.
A/B Testing (also called ‘A/B Split Test’): a generic name of testing a limited set (usually 2 or 3) of pre-created executions of a web page without use of experimental design. The typical goal is to try, for example, three versions of the home page or product page or support FAQ page and see which version of the page works better. The outcome in A/B Testing is usually measured as click-thru to next page or conversion, etc. The testing can be conducted sequentially or concurrently. In sequential (the easiest to implement) execution the page executions are placed online one at a time for a specified period. Parallel execution (‘split test’) divides the traffic between the executions.
Pro’s of doing A/B Testing:
Inexpensive since you will use your existing resources and tools
Simple –no heavy statistics involved
Con’s of doing A/B Testing:
It is difficult to control all the external factors (campaigns, search traffic, press releases, seasonality) in sequential execution.
The approach is very limited, and cannot give reliable answers for pages that combine multiple elements.
MVLPO structurally handles a combination of multiple groups of elements (graphics, text, etc.) on the page. Each group comprises multiple executions (options). For example, a landing page may have n different options of the title, m variations of the featured picture, k options of the company logo, etc.
Pro’s of doing Multivariate Testing:
The most reliable science based approach to understand the customers mind and use it to optimize their experience.
It provides a foundation for a continuous learning experience.
Con’s of doing Multivariate Testing:
As with any quantitative consumer research, there is a danger of GIGO (‘garbage in, garbage out’). You still need a clean pool of ideas that are sourced from known customer points or strategic business objectives.
With MVLPO, you are usually optimizing one page at a time. Website experiences for most sites are complex multi page affairs. For a e-commerce website it is typical for a entry to a successful purchase to be around 12 to 18 pages, for a support site even more pages.
Total Experience Testing
Total Experience Testing (also called 'Experience Testing') is a new and evolving type of experiment based testing in which the entire site experience of the visitor is examined using technical capabilities of the site platform (e.g., ATG, Blue Martini, etc.).
Instead of actually creating multiple websites, the methodology uses the site platform to create several persistent experiences and monitors which one is preferred by the customers.
Pro’s of doing Experience Testing:
The experiments reflect the total customers experience, not just one page at a time.
Con’s of doing Experience Testing:
You need to have a website platform that supports experience testing, (for example ATG supports this).
It takes longer than the other two methodologies.
Multivariate Landing Page Optimization (MVLPO)
The first application of an experimental design to website optimization was done by Moskowitz Jacobs Inc. in 1998 in a simulation demo-project for Lego website (Denmark). MVLPO did not become a mainstream approach until 2003-2004.
MVLPO can be executed in a Live (production) Environment (e.g., Google website optimizer, Optimost.com, etc.) or through a Market Research Survey / Simulation (e.g., StyleMap.NET).
Live Environment MVLPO Execution
In Live Environment MVLPO Execution, a special tool makes dynamic changes to the web site, so the visitors are directed to different executions of landing pages created according to an [experimental design]. The system keeps track of the visitors and their behavior (including their conversion rate, time spent on the page, etc.) and with sufficient data accumulated, estimates the impact of individual components on the target measurement (e.g., conversion rate).
Pro’s of Live Environment MVLPO Execution:
This approach is very reliable because it tests the effect of variations as a real life experience, generally transparent to the visitors.
It has evolved to a relatively simple and inexpensive to execute approach (e.g., Google Optimizer).
Con’s of Live Environment MVLPO Execution (applicable mostly to the tools prior to Google Optimizer):
Complexity involved in modifying a production-level website
Long time it may take to achieve statistically reliable data caused by variations in the amount of traffic, which generates the data necessary for the decision
This approach may not be appropriate for low traffic / high importance websites when the site administrators do not want to lose any potential customers.
Many of these drawbacks are reduced or eliminated with the introduction of the Google Website Optimizer – a free DIY MVLPO tool that made the process more democratic and available to the website administrators directly.
Simulation (survey) based MVLPO
Simulation (survey) based MVLPO is built on advanced market research techniques. In the research phase, the respondents are directed to a survey, which presents them with a set of experimentally designed combinations of the landing page executions. The respondents rate each execution (screen) on a rating question (e.g., purchase intent). At the end of the study, regression model(s) are created (either individual or for the total panel). The outcome relates the presence/absence of the elements in the different landing page executions to the respondents’ ratings and can be used to synthesize new pages as combinations of the top-scored elements optimized for subgroups, segments, with or without interactions.
Pro’s of the Simulation approach:
Much faster and easier to prepare and execute (in many cases) compared to the live environment optimization
It works for low traffic websites
Usually produces more robust and rich data because of a higher control of the design.
Con’s of the Simulation approach:
Possible bias of a simulated environment as opposed to a live one
A necessity to recruit and optionally incentivise the respondents.
MVLPO paradigm is based on an experimental design (e.g., conjoint analysis, Taguchi methods, etc.) which tests structured combination of elements. Some vendors use full factorial approach (e.g., Google Optimizer that tests all possible combinations of elements). This approach requires very large sample sizes (typically, many thousands) to achieve statistical importance. Fractional designs typically used in simulation environments require the testing of small subsets of possible combinations. Some critics of the approach raise the question of possible interactions between the elements of the web pages and the inability of most fractional designs to address the issue.
To resolve these limitations, an advanced simulation method based on the Rule Developing Experimentation paradigm (RDE) has been introduced. RDE creates individual models for each respondent, discovers any and all synergies and suppressions between the elements, uncovers attitudinal segmentation, and allows for databasing across tests and over time.
When people use the term search engine in relation to the Web, they are usually referring to the actual search forms that searches through databases of HTML documents, initially gathered by a robot.
There are basically three types of search engines: Those that are powered by robots (called crawlers; ants or spiders) and those that are powered by human submissions; and those that are a hybrid of the two.
Crawler-based search engines are those that use automated software agents (called crawlers) that visit a Web site, read the information on the actual site, read the site's meta tags and also follow the links that the site connects to performing indexing on all linked Web sites as well. The crawler returns all that information back to a central depository, where the data is indexed. The crawler will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the administrators of the search engine.
Human-powered search engines rely on humans to submit information that is subsequently indexed and catalogued. Only information that is submitted is put into the index.
Key Terms To Understanding Web Search Engines
A condition of dynamic Web sites in which a search engine’s spider becomes trapped in an endless loop of code.
A program that searches documents for specified keywords and returns a list of the documents where the keywords were found.
A special HTML tag that provides information about a Web page.
A hyperlink either on a Web page or in the results of a search engine query to a page on a Web site other than the site’s home page.
A program that runs automatically without human intervention.
In both cases, when you query a search engine to locate information, you're actually searching through the index that the search engine has created —you are not actually searching the Web. These indices are giant databases of information that is collected and stored and subsequently searched. This explains why sometimes a search on a commercial search engine, such as Yahoo! or Google, will return results that are, in fact, dead links. Since the search results are based on the index, if the index hasn't been updated since a Web page became invalid the search engine treats the page as still an active link even though it no longer is. It will remain that way until the index is updated.
So why will the same search on different search engines produce different results? Part of the answer to that question is because not all indices are going to be exactly the same. It depends on what the spiders find or what the humans submitted. But more important, not every search engine uses the same algorithm to search through the indices. The algorithm is what the search engines use to determine the relevance of the information in the index to what the user is searching for.
One of the elements that a search engine algorithm scans for is the frequency and location of keywords on a Web page. Those with higher frequency are typically considered more relevant. But search engine technology is becoming sophisticated in its attempt to discourage what is known as keyword stuffing, or spamdexing.
Another common element that algorithms analyze is the way that pages link to other pages in the Web. By analyzing how pages link to each other, an engine can both determine what a page is about (if the keywords of the linked pages are similar to the keywords on the original page) and whether that page is considered "important" and deserving of a boost in ranking. Just as the technology is becoming increasingly sophisticated to ignore keyword stuffing, it is also becoming more savvy to Web masters who build artificial links into their sites in order to build an artificial ranking.
Free Website Traffic TipsThis section will provide information on how to bring more traffic to your website. Many of the methods mentioned below are free and will cost you nothing but time.
Just remember that the key to building repeat traffic is to create a website that is useful, unique and full of good content.
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Learn how to generate free traffic to your site by using this MLM traffic generation program. Traffic Swarm is not ideal for all sites, but may be beneficial for some.
Compliance software ComplyAssistant Office Suite (COS) is available for various types and sizes of healthcare organizations, including, providers, payers, clearinghouses, etc.
Not only is there out of date or invalid SEO advice getting around, there is also information which if acted upon, can result in your pages being banned.
The SEO tips below should assist the reader in forming a basic understanding of how to create human friendly web pages which are easily understood by the most popular search engines.
Know this. There are thousands of search engines but only two of them will bring you most of the traffic. They are google and yahoo. Another search engine that brings me a little traffic is msn but I do not focus too much on tactics for that engine.
Focus your attention on the engines that will bring you the most visitors first and work your way down.
1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.
Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline.
2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.
3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.
Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline.
Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.
4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.
I always use the headline of my pages as the title tag to help the robots know exactly what my page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text.
5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.
6. Do not link to link-farms or other search engine unfriendly neighborhoods. A good rule of thumb is if your pages do not contain any words that reflect the content of the site you are linking to, do not link to it.
7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.
8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.
My site contains navigation menus on the left and right of the page. The menu consists of links not images. The links are keywords. When you hover over the link with your mouse, the title of the link appears. View the source of this page to see how to add this tag to your links.
9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.
10. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.
Here is the submission page for google: http://www.google.com/addurl.html
Submit only once. There is no need to submit every two weeks. There is no need to submit more that one page. Robots follow links. If your site has a nice link trail, your entire site will get indexed.
My site has a nice human friendly link trail which robots follow easily. All my pages get indexed without ever submitting more than the main index page once.
At SEO Services, we analyze your website and provide a Website Analysis Report. A basic part of this report is the Website Analysis Checklist which notes if different elements are found on your website.
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Asking for Link Exchange (only for pagerank improvement) is INGENUINE PRACTICE and isn't recognized by any search engines. The only Genuine way for receiving backlinks is to offer something helpful to other websites and convince them to give you a credit link. At seoservicesinc.com we approach genuine way only. We ask for credit linkback for helpful tools or resources used by webmasters. We already have build thousands of members using our services.
Open Directory is a good place to start searches, since you can continue the search on many different search engines without having to retype anything.
If you are using the Open Directory Search as part of a meta-search or aggregate search you may wish to disable some of the Open Directory's fall back search features. These features are:
By default the Open Directory's first search attempt is always an "AND" search, by inserting an implicit "AND" operator between all search terms. This can be over ridden by inserting a different boolean operator either "OR" or "ANDNOT". Logical operators inside a quoted search term are ignored. Quoted strings are treated as a single search term.
If there are no matches for the first "AND" search, the Open Directory search attempts the search again, but with "OR" as the default search term. This is noted on the search results page. To turn off the fall back search option pass the search CGI the added GET argument "&fb=0"
If both the "AND" and "OR" search fail, then the the search will attempt the query on the Netscape Search (powered by Excite). To disable this fail over search, pass the search CGI the added GET argument
For an example, convonix.blogspot.com is a forum using dynamic pages. Google would only return less than 100 result without using sitemap. Once sitemap is provided, there are more than one millions pages result. Since MSN, Yahoo, and Google use the same protocol now, having a sitemap would let the three biggest search engines have the updated pages information
If interested in exchanging links with us please post our link info on your site and send us a Link exchange request email with your Site Title, Site Description and Site Url also please include the location of our link on your site.
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Link exchange has been a long time practice by website owners since the beginning of the web. In the last few years (after year 2000), this practice has gained more popularity as search engines such as Google started favoring sites that had more links in the rankings. This system was very accurate at gauging the importance of a website when it first started, leading to the popularity of Google.
However according to some experts , search engines no longer place a heavy emphasis on reciprocal links. Instead, the popularity or credibility of a site is now gauged by one way incoming links to that site. In addition, analysis suggests , that it is very important both that the theme of an incoming link be relevant to the page being linked to.
Link exchange between non related sites might affect the ranking of websites in the Search Engine Result Pages (SERPs). Link Exchange between websites in the same industry can help them and if the website owner does not want to link to direct competitors it is adviseable to exchange links with sites that complement the content of their website.
Many webmasters frequent link exchange directories to try and build up their link popularity by searching for other webmasters that are listed in the directory who are also looking to trade links. Many of these link exchange directories charge a fee for access to their webmaster database or directory but you can find many free ones out there if you search the net. Link exchanges can sometimes be very useful but be very careful with whom you trade links with. As stated before, trading links with the wrong site can have a negative impact on your web site. The best bet is to maintain a 'strict' linking method where you neither accept links from non-related web sites or post links to non-related web sites.
Although it may be more difficult finding sites that closely resemble your site you will find that the end result is much better than simply linking to thousands of sites that are not in your industry or similar to your site in any way. Achieving ten links from sites that are close to yours is much better than getting a hundred from sites that are completely different.
Another thing to consider is that search engines look at the sites linking to you and derive a 'theme' for your site based on your web site content as well as content from the sites linking to you. There are so many things to consider and many 'undiscovered' methods that the search engines use that it is impossible to fully understand how linking affects your web site but it is generally known that links from other sites simply do not help your cause.
Merchants like affiliate marketing because it is a "pay for performance model", meaning the merchant does not incur a marketing expense unless results are realized.
Some e-commerce sites run their own affiliate programs while other e-commerce vendors use third party services provided by intermediaries to track traffic or sales that are referred from affiliates. Some businesses owe much of their growth and success to this marketing technique, especially small and midsize businesses.
Merchants who are considering adding an affiliate strategy to their online sales channel have different technological solutions available to them. Some types of affiliate management solutions include: standalone software, hosted services, shopping carts with affiliate features, and third party affiliate networks.
Revenue generated online grew quickly. The e-commerce website, viewed as a marketing toy in the early days of the web, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. Many companies hired outside affiliate management companies to manage the affiliate program (see outsourced program management.
According to one report, total sales generated through affiliate networks in 2006 was £2.16 billion in the UK alone. The estimates were £1.35 billion in sales in 2005.  MarketingSherpa's research team roughly estimates affiliates worldwide will earn $6.5 billion in bounty and commissions in 2006. This includes retail, personal finance, gaming and gambling, travel, telecom, 'Net marketing' education offers, subscription sites, and other lead generation, but it does not include contextual ad networks such as Google AdSense. 
Currently the most active sectors for affiliate marketing are the adult, gambling and retail sectors. The three sectors expected to experience the greatest growth in affiliate marketing are the mobile phone, finance and travel sectors. A lot of different offers from various Advertisers are available to pick from. Hot on the heels of these are the entertainment (particularly gaming) and internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from B2B marketers and advertisers in using affiliate marketing as part of their mix. Of course, this is constantly subject to change.
SEOs may work in-house for an organization, or as consultants, and search engine optimization may be only part of their daily functions. Often their education of how search engines function comes from interacting and discussing the topics on forums, through blogs, at popular conferences and seminars, and by experimentation on their own sites. There are few college courses that cover online marketing from an ecommerce perspective that can keep up with the changes that the web sees on a daily basis.
SEO, as a marketing strategy, can often generate a good return. However, as the search engines are not paid for the traffic they send from organic search, the algorithms used can and do change, there are no guarantees of success, either in the short or long term. Due to this lack of guarantees and certainty, SEO is often compared to traditional Public Relations (PR), with PPC advertising closer to traditional advertising. Increased visitors is analogous to increased foot traffic in retail advertising. Increased traffic may be detrimental to success if the site is not prepared to handle the traffic or visitors are generally dissatisfied with what they find. In either case increased traffic does not guarantee increased sales or success.
While endeavoring to meet the guidelines posted by search engines can help build a solid foundation for success on the web, such efforts are only a start. SEO is potentially more effective when combined with a larger marketing campaign strategy. Despite SEO potential to respond to the latest changes in market trends, SEO alone is reactively following market trends instead of pro-actively leading market trends. Many see search engine marketing as a larger umbrella under which search engine optimization fits, but it's possible that many who focused primarily on SEO in the past are incorporating more and more marketing ideas into their efforts, including public relations strategy and implementation, online display media buying, web site transition SEO, web trends data analysis, HTML E-mail campaigns, and business blog consulting making SEO firms more like an ad agency.
In addition, whilst SEO can be considered a marketing tactic unto itself, it's often considered (in the view of industry experts) to be a single part of a greater whole. Marketing through other methods, such as viral, pay-per-click, new media marketing and other related means is by no means irrelevant, and indeed, can be crucial to maintaining a strong search engine rank. The part of SEO that simply insures content relevancy and attracts inbound link activity may be enhanced through broad target marketing methods such as print, broadcast and out-of-home advertising as well.
STANDARD SEO - $99 more details
- keywords and complete tags to match your site's profile
- a descriptive link of your site on a 5 Page Rank site for 1 month
- registration to more than 200 search engines- 3 reports ( 1/month ) to track your site's evolution
BUSINESS SEO - $199 more details
- keywords and complete tags to match your site's profile
- a descriptive link of your site on a 5 Page Rank site for 2 months
- registration to more than 200 search engines
- 6 reports ( 1/month ) to track your site's evolution
- a list of sites on which you should put your link for gaining Page Rank and visitors
PREMIUM SEO - $299 more details
- keywords and complete tags to match your site's profile
- a descriptive link of your site on a 5 Page Rank site for 3 months
- registration to more than 200 search engines
- 12 reports ( 1/month ) to track your site's evolution
- a list of sites on which you should put your link for gaining Page Rank and visitors
- a complete TO DO list to fully optimize your site for search engines
Search engine optimization is available as a stand-alone service or as a part of a larger marketing campaign. Because SEO often requires making changes to the source code of a site, it is often most effective when incorporated into the initial development and design of a site, leading to the use of the term "Search Engine Friendly" to describe designs, menus, Content management systems and shopping carts that can be optimized easily and effectively.
By 1996, SEO related email spam was commonplace. The earliest known use of the phrase "search engine optimization" was a spam posted on Usenet on July 26, 1997.
The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, as well as any and all links the page contains, which are then placed into a scheduler for crawling at a later date.
At first, search engines were supplied with information about pages by the webmasters themselves. Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta-tags provided a guide to each page's content. But indexing pages based upon meta data was found to be less than reliable, mostly because webmasters abused meta tags by including keywords that had nothing to do with the content of their pages, to artificially increase page impressions for their Website and increase their Ad Revenue. Cost Per Impression was at the time the common means of monetizing content websites. Inaccurate, incomplete, and inconsistent meta data in meta tags caused pages to rank for irrelevant searches, and fail to rank for relevant searches.  Search engines responded by developing more complex ranking algorithms, taking into account additional factors including: